Sold Amazing Sea Monkeys, X-Ray Specs in comic books: "But von Braunhut's piece de resistance was Sea Monkeys -- which come from dried-up lake bottoms, not the sea, and are not monkeys but brine shrimp. His extravagant claims for the crustaceans -- for example, that they come back from the dead and that they can be trained and hypnotized -- are convincing because they are sort of true. "