interview with the creator of "fake" Pelicans & Penguins...

"Jarvis Cocker: And now Tate Modern sells mugs and posters of Penguin Classics, but at that time it wasn't an obvious thing to do.

Harland Miller: That merchandising misses the point, I think - it's too clean. What people really like about these books is the more visceral nostalgia - the smell, or the fact that some schoolkid has written abuse on the author's head in biro."

(via bookslut)