Reality (on TV) Reaches Art World

"Our intent with this show is to do something both credible and compelling," said Mr. Terkuhle, who helped bring "Beavis and Butt-head" and "Celebrity Deathmatch" to MTV. "Credible in the art world and, hopefully, compelling to a television audience." But he added that it remained "a television experiment and that's how we're approaching it, very openly."