don't know why, other than a momentary hummingbird's thirst or general vague nostalgia I should think of Creamola Foam, a strange but compelling powdered Scottish chemical fruit froth I enjoyed as a youngster 68-72, but in a parody of the way such things generally proceed I found out that not only was it a) bought out by Nestle but b) had become a

Deleted Brand from a Multinational Portfolio

"Consider Scotland's Creamola Foam. Many Scots grew up loving the sweet, fizzy powdered drink. When Nestle sold the brand to Britain's Brands Partnership in 1998, the new owner somehow neglected to acquire the product's formula. The recipe is now believed lost. (Some former devotees are reportedly trying to locate tins of the discontinued product in order to analyze the contents and bring Creamola Foam back to life.) But Brands International reportedly has no plans to re-introduce the product, even if the formula is re-discovered. Several websites currently host well-trafficked bulletin boards where those nostalgic about the vanished brand can post their thoughts. There is even a petition that people can sign to show their support for bringing the product back. But for now, Creamola Foam is dead, and brand loyalists are left with nothing to take its place."

Well that's just terrific.