Ed Ruscha's best shot
"That's the one thing I regret about any photograph: that eventually it becomes historical, nostalgic, out of date. It begins to look like the age it came from...I'm interested in glorifying something that we in the world would say doesn't deserve being glorified. Something that's forgotten, focused on as though it were some sort of sacred object. That's the mystery of it all: what it is that will catch my attention..."
"That's the one thing I regret about any photograph: that eventually it becomes historical, nostalgic, out of date. It begins to look like the age it came from...I'm interested in glorifying something that we in the world would say doesn't deserve being glorified. Something that's forgotten, focused on as though it were some sort of sacred object. That's the mystery of it all: what it is that will catch my attention..."