Marcel Broodthaers - Le Corbeau et le Renard (1967)

"I went back to La Fontaine's text and transformed it into what I call personal writing (poetry). I had my text printed and placed before it various everyday objects (boots, a telephone, a bottle of milk) which were meant to form a direct relationship with the printed letters. It was an attempt to deny, as far as possible, meaning to the word as well as to the image. When I'd finished shooting, I realized that once the film was projected onto a regular screen, I mean a plain white canvas, it didn't exactly give me the image I had intended to create. There was still too much distance between object and text. In order to integrate text and object, I would have to print on the screen the same typographic characters I had used in the film. My film is a rebus, something you have to want to figure out. It's a reading exercise..."