Wednesday, October 27, 2010



in Seattle Kelly Mark
For this exhibition of over 20 works on paper, Kelly Mark utilizes the now-outdated graphic design tool of dry transferable lettering and patterns known as “Letraset” named after its manufacturer. Popular with designers in the 1970s and 80s, Letraset transfer sheets were available in a large range of typefaces, symbols, graphic elements, and patterns. These graphic elements were transferred to paper by hand-rubbing the vinyl forms down in order to simulate typeset headlines or to add patterns to illustrations. Although still available, this tool has largely been replaced by digital design and the computer...