nice little article on Mozart librettist
Lorenzo Da Ponte --
"On the last page of his Memoirs he describes how customers sometimes entered his New York bookstore, mistaking it for the pastry shop next door. 'I am thinking', says Da Ponte, 'of placing a placard in my window with the words, 'Italian sweets and pastry for sale.' Then if that jest should chance to bring someone to my shop, I will show him Petrarch or some other of our poets, and hold that ours are the sweetest of sweets for such as have teeth to chew them.'"